Hospitality/Marketing Career Pathway
A career in hospitality and marketing can offer exciting employment experiences in the tourism and travel industry, hotel industry, and other related disciplines.
Professionals working in the marketing and promotions field coordinate market research, marketing strategy, sales, advertising, promotion, pricing, product development and public relations activities. Job opportunities available in this field include advertising managers, account executives, creative
directors, media directors, promotions managers, marketing managers, product development managers, market research managers, public relations managers and sales managers. Hospitality and tourism will continue to be a major industry in the Golden Isles community. Job opportunities include hotel, motel and resort management, food & beverage management, travel agencies, the tour, cruise and airline industries, and other disciplines.
Courses of Study:
Marketing Principles
A foundational course for all pathways in Marketing Education, this course addresses all the ways in which marketing satisfies consumer and business needs and wants for products and services. Students develop an understanding of the functions of marketing and how these functional areas affect all businesses. Also focuses on basic marketing concepts and the role of marketing in our economy. Students develop skills in applying economic concepts to marketing, distribution and logistics, marketing information management, finance in marketing, product/service planning, pricing mixes, promotional strategies, and personal selling. Students should also participate in
work-based learning activities and the student organization, DECA, an association of marketing
students.
Marketing & Management Career Pathway
• Entrepreneurship: Building a Business
• Advanced Marketing
• International Business & Marketing
• Professional Sales and Promotion
Travel Marketing Management Career Pathway
• Discovering Hospitality and Tourism Marketing
• Hospitality & Tourism Management
Back to Top |
